Discuss attitudes towards food and/or eating behaviour (24 marks) Essay

There are many explanations for the different attitudes of food and eating behaviour. One of the main explanations is social learning theory. This emphasises the impact of observing other people on our attitudes and behaviour. In terms of parental modelling, it is suggested that children can acquire their attitudes towards food by observing the behaviour of their parents. This is because the children are observing their parents eating patterns and therefore the parents are acting as eating role models. Children will notice that their parents are rewarded when they enjoy certain foods. The children will then imitate these eating behaviours as they will expect to get rewarded by doing so. Social learning theory therefore expresses the fact that children their food preferences as a result of vicarious reinforcement. As expected, there is a significant correlation between the diets of parents and their children. Brown and Ogden reported consistent correlations between parents and their children in terms of snack-food intake, eating motivations and body dissatisfaction. This is support for social learning theory because it is showing that observation in the home during childhood is a significant factor in determining eating behaviour and food attitudes. As well as this, in an experiment carried out by Duncker (1938), children observed a series of role models making food choices different to their own such as: their mother, a friend, an unknown adult and a fictional hero. The findings showed that all the role models had an impact on the children’s subsequent food choices except the unknown adult. Therefore children are more likely to sample unfamiliar foods after they have seen a significant role model (particularly their mother rather than a stranger) eat the food. This therefore supports the social learning theory explanation because it shows that parental attitudes and behaviour is especially an essential part of the social learning process of food choice and eating behaviour. Media is another factor that has an influence on our attitudes and behaviour towards food. The role of social learning is evident in the impact of media because throughout childhood, children are exposed to widespread food advertising on television to make food seem more attractive. This exposure can be effective in developing preferences, but unfortunately it can have negative effects because the advertised food tends to be high in fat and carbohydrates which can contribute to problems such as child obesity. Children observe role models in the media and due to vicarious reinforcement; they are often motivated to imitate the behaviour that they see. This means that advertisements involving food as well as role models are definitely powerful in shaping people’s food preferences. The role of social learning through media effects is supported in a study by MacIntyre et al. , who found that the media has a major impact both on what we eat, and our attitudes to certain foods. When evaluating social learning as an explanation of attitudes to food and eating behaviour, there is quite a lot of research support. The importance of social learning in attitudes towards food was demonstrated by Meyer and Gast. They surveyed 10-12 year old girls and boys and found a significant positive correlation between peer influences and disordered eating. The ‘likeability’ of peers was considered to be the most important factor in this relationship. However, this study shows that eating behaviour can be learned through alternative role models other than just our parents. Even though this study shows support, there are still issues with the theory and research into social learning as an explanation of attitudes and eating behaviour. For example, most studies and research support use correlations as their main evidence. Although these correlations allow us to study links between variables, they do not prove that one variable causes the other (e. g. media causes disordered eating). There may be other, extraneous variables that can explain why the co-variables being studied are linked. These studies may therefore lack in internal/external validity. As well as this, the social learning explanation has been criticised for ignoring other factors that have influenced attitudes to food and eating behaviour. It has been recognised that attitudes towards food are clearly a product of much more than social learning alone. For example, evolutionary explanations of food preferences suggest that our liking of fatty and sweet food is a direct result of an evolved adaptation among our distant ancestors over 2 million years ago. Therefore, we may not be able to completely rely on findings based on social learning theory as there could be many other factors that are contributing to our eating behaviour. Another explanation for our attitudes to food and eating behaviour is our mood. Low mood can often result in comfort eating, and low mood also seems to influence binge eating behaviour. Davis et al (1988) showed that low mood often preceded binge eating in bulimics. The same seems to apply in those with no known eating disorder. Students were asked to record their mood and eating habits over a two week period. Days that included binge eating tended also to be days of low mood, but significantly, binge eating did nothing to improve mood afterwards. So although we may binge when down it seems to do little to make us feel better. This influence of mood on our eating behaviours is supported by Garg et al. who conducted a study that focused on the impact of different films on mood and therefore eating behaviour. They observed food choices of 38 participants as they watched either an upbeat, funny film or a sad, depressing one. Participants were offered buttered popcorn and seedless grapes throughout the films. They found that those watching the sad film consumed 36% more popcorn than those watching the upbeat film, but the upbeat film group ate a lot more grapes. Garg et al. concluded that people who feel sad or depressed are more likely to go for a snack that tastes good in order to escape their negative mood. Happy people want to extend their upbeat mood and so choose to eat healthier foods. Even though there is support for mood influencing our eating behaviour, it is unclear why a binge-eating episode as a result of low mood is reinforcing for the individual, especially as any benefit appears to be brief at best. Many studies have also reported a mood decrement in individuals immediately after their binge. In terms of IDA, gender bias is an issue with most studies focusing on attitudes towards food and eating behaviour. These studies mainly focus on only women’s attitudes to eating behaviour, particularly in terms of body dissatisfaction and disordered eating. However, a large number of studies have also shown that in men, homosexuality is a risk factor in development of disordered eating attitudes and levels of dieting. This suggests that studies that concentrate only on women offer a limited view of attitudes of food and eating behaviour and their findings will not be reliable if they were to be generalised to the population as a whole.

Department store Essay

When we want to buy something, we go shopping. There are many kinds of shops in every town or city. Most people prefer to do their shopping at big department stores and supermarkets. Department stores offer a wide range of articles under one roof. Therefore, a customer can purchase all his requirements from a particular place. As a result, the time and labour of customers are saved because they need not go from shop to shop for purchasing different kinds of goods. Departmental store also offers a number of facilities and services like free home delivery, telephone orders, liberal exchange, etc. with courtesy and fair treatment. Sometimes they even offer to open a current account and buy something on credit. But you must think clearly before get into debt, may be you don’t actually need that and to cut down on such luxuries. What about placing a telephone order, it is better than online shopping, because you can go in the department store and touch everything you want to buy and decide if it is good value for money or truly fit for purpose and then order it by telephone or just reserve it. The availability of such services acts as a special attraction to customers. Also many owners want to limelight the customers with the help of their staff. So they introduce a kind of dress code. Sometimes the executives want their employees wear a special uniform, but usually they only forbid their people to wear revealing and light clothes, stiletto heels and order them to be well-groomed and on no account sloppy. What is more, the owners want their staff to be credible and polite with their clients. It is the first step to success! Furthermore, a departmental store is generally located in the heart of the city. Hence, many people visit such stores and make their purchases. Gradually, such stores develop a reputation of their own, by selling quality goods at centrally located areas and busy centres. This attracts a large number of customers. Departmental stores offer a stunning range of goods at different price levels. They also keep a variety of designs, colours, styles, etc. For example, you can buy designer label clothes from glossy magazines, which have been launched in new collections of famous designers and have already hit the high street. This is the proposal for someone who is interested in  high-street fashion and fashion victims. But also there are a lot of hugely popular clothes and other things for everybody! It enables the customers to make a better selection from a wide variety. The department stores generally purchase in bulk quantities. For that, they receive discounts and commissions. Such stores purchase directly from the manufacturer and hence avoid middlemen and so als o their commission. As a result, departmental stores are able to sell products, at prices lesser than other retailers. Thus, economies of large scale buying are transferred to the customers in the form of low prices. Speaking about less pleasant facts, we should speak about complaints and repayments. If you haven’t been provided an excellent service or your purchase turned out to be poor quality, you have all grounds for complaint and all these complaints should be taken seriously and handled promptly. Also let’s imagine such situation: you have bought the shoes, but after trying them at home you’ve realized them to be excruciatingly uncomfortable. Don’t give up, you will be right to return these shoes during 2 weeks and demand a full refund. All in all, nowadays the department stores are becoming more popular s where people can reserve time and find a necessary good. Due to the wide range of goods offered and various facilities provided by the departmental stores, they are able to make large volume of sales. It is really favorably to do shopping at the department stores i n order to save you money.

An Investigation in the Aged Care Industry in Australia

The major concerns those are expressed by the stakeholders regarding the aged care quality in Australia. The organization is responsible for realizing whether or not a residential aged care facility funded by the government of Australia. The significance of this research is to investigate the Australian Aged Care Accreditation Standards. Additionally, these standards have been observed to contribute to the enhancing care after theory emergence (Baldwin and Chenoweth 2015). Moreover, these standards are just deemed to present minimum standards of quality and they do not totally centre on clinical results. Transformation in the demographics along with observing boost in aging population in Australia has necessitated implementation of aged care services and such growth is deemed to sustain in future (Australia 2015). There are certain aspects namely sustainability, funding associated with future investments along with provisions of upcoming growth based on the industry. The aged care se rvice providers within Australia are accountable for offering services associated with aged care in Australia that encompass residential care services along with home and community care services (McLachlan 2013). The research problem has revealed that workforce of the aged care industry is not distributed in an even manner. Moreover, a great number of working populations is associated with residential aged care industry as it is vital that residential aged care must have great work force and certain home care is required to be increased for it is extremely less. Home care industries within the sub-continent areas are gradually transforming because of great number of aged care individuals (Farag et al. 2016). Within the over populated nations it is deemed vital to for offering extensive care for the increasing population. In comparison to the aged care sector within Australia the industry has not gradually enhanced within the sub-continental nations. Conversely, the lifecycle as well as the culture of people within Australia is extremely distinct from the sub-continent areas as it is not likely to have identical infrastructure in all the regions (Drew, Kortt and Dollery 2014). Considering the same research problem, the recent research will investigate significant relationship between capita growth in the sub-continents and Aged care expenditure in Australia. The research question that is to be answered through the current study is: The research hypotheses those are to be tested in investigating the Aged Care Industry in Australia with the growth of per capital income are mentioned under: Based on the research question, the current exploration has considered selecting most appropriate research design that has helped in determining the ways through which research hypothesis was proved (Warburton and Mahoney 2016). This is because; the current research has considered carrying out detailed description of aspects that explained significant relationship between capita growth in the sub-continents and Aged care expenditure in Australia. The researcher in the current study has considered using explanatory research design in consideration to which they have prepared several recommendations to deal with the research problem after the accomplishment of the study (Hughes, Bigby and Tilbury 2016). This is the main reason for which descriptive research design is followed by the researcher in accomplishing the overall research. Data is considered as vital requirement for making sure of proper accomplishment of current research within which gathering relevant data is based on the research characteristics and desired study results. In the current research on investigation regarding growth in expenditure on aged care services of Australia and capita income of sub continental countries are seven sub-continents, primary data was gathered (Tapper and Phillimore 2014). Primary data was gathered from a small sample in the current research for the time constraint and complexity associated with gathering primary data from the selected seven sub-continents of Australia. Both quantitative as well as qualitative data was gathered in this study (Britt et al. 2013). Quantitative data collection was deemed highly suitable in this research as quantitative information can be evaluated easily for collecting desired results and findings from the research. Quantitative data collection also provides important information regardi ng inclination concerning human perception that is relied on particular information on study. Sampling can be deemed as a process by means of which target survey participants for the recent study has been selected from a huge population. Appropriate process of sampling supports the researcher in choosing very appropriate source for primary data collection for extracting vital information totally associated with attaining the purpose of the current research (Davidson 2015). Simple random sampling technique was employed in this research to select most appraise data and sample for data analysis. This sampling technique was used as it has facilitated equal chances for the sample to be selected for the current research. Moreover, simple random sampling is also considered suitable in case of quantitative data collection that is followed in this study for gathering desired sample size from huge sample base (Burkett et al. 2016). The selected sample for investigating relationship between growth in expenditure on aged care services of Australia and capita income of sub continental cou ntries are seven sub-continents. The data that was gathered was analyzed with the help of employing several analytical processes associated with investigation of primary data. In consideration to same, it was gathered that most suitable selection of data analysis techniques is vital that can help in attaining most dependable and transparent research results (Meagher, Szebehely and Mears 2016). In addition, it also sustains in maintaining the dependability and transparency of the collected research based information. Adequate representation of quantitative data is carried out with the support of signifying them in tables and graphs that were in turn simplified the data evaluation process in accordance with gathered data. MS excel tools were also used effectively in conducting correlation analysis based on the collected primary data (Hungerford et al. 2016). Such analysis has also facilitated in proving the set research hypothesis in investigating significant relationship between capita growth in the sub-continents an d Aged care expenditure in Australia. While conducting research on the current topic the researcher had made sure that suitable ethical code of conduct was followed in every step of research and the process of data collection (Wade, Soar and Gray 2014). Primary data has been gathered from dependable sources that have made sure the researcher regarding the results collected from the study. The researcher ensured regarding the maintaining the reliability and trustworthiness of results gathered from the current exploration. Moreover, the researcher also attempted to gather reliable data from the investigation in consideration to the most accurate and up-to-date primary sources for exploration the impact of expenditure on aged care on the per capita growth of Australian sub continents (Drew, Walk and West 2016). Though primary data collection has helped in gathering relevant research results, still it was gathered that this type of research has several disadvantages that includes involvement of high cost and chances of inaccurate feedbacks in conducting primary research (Clark, Parker and Davey 2014). Moreover, small sample size selected in primary research might not be extremely reliable as a huge population consideration can be highly "time consuming" as collection of such data is not possible n lesser time (Cooke and Bartram 2015). Neither imitation of primary data considers that inaccurate feedbacks might not be gathered from the survey participants nor there high chances that such feedback might no be very reliable. 1.In what age group do you currently fall under? Table 3.1: depicting the age group of the respondents Figure 3.1: Depicting the age group of the respondents Maximum of the respondents age mainly lie under 26 to 35 years, which helps in obtaining viable information for the research. Moreover, around 74% of the respondents mainly depict the overall responses, which could be used in improving viability of the research. With the help of mean, median and mode, viability of the respondent’s age is detected. Furthermore, SD of the respondents is below 1, which depicts that responses are viable. Table 3.2: Depicting the demographic of the respondents Figure 3.2: Depicting demographic of the respondents With the help of mean, median and mode, demographic of the respondent’s is detected. Furthermore, SD of the respondents is below 1, which depicts that use of the adequate responses are viable. 3.How much per capita income has grown from precious years?   Table 3.3: Depicting the increment in per capita income Figure 3.3: Depicting the increment in per capita income Moreover, from figure and table 3.3 overall increments in the per capita income of sub continental countries are depicted by 51.46%. With the help of mean, mode, and median, option 2 is mainly indicated as the most viable response used by the respondents. Thus, a relative increment of 6% to 10% could be identified. 4.How much did Aged care expenditure increased in precious years? Table 3.4: Depicting the increment in expenditure of aged care industry Figure 3.4: Depicting the increment in expenditure of aged care industry The mean, median, and mode mainly state that respondents choose both option 2 and 3. In addition, it is estimated that around 6% to 15% increment in expenditure of aged care industry could be identified. The low SD mainly states that there is relatively no risk regarding responses used in the research.   Table 3.5: Depicting the correlation in per capita income and With the help of table 3.5 overall correlations between increment in expenditure and per capita income is depicted. Moreover, a positive correlation mainly states that an increment in expenditure also increases income per capita in sub continental countries. The overall data analysis chapter mainly helps in depicting the relevant correlation between the per capita income of sub continental companies and Australian aged care expenses. Moreover, the researcher with the relevant outcome has mainly depicted the relationship between per capita incomes generated by subcontinent countries. Furthermore, the adequate impact of expenses conducted by Australian movement could be identified, which in turn help in improving per capita income of sub centennial countries. The significance of this research was to investigate the Australian Aged Care Accreditation Standards. Moreover, these standards have been observed to contribute to the enhancing care after theory emergence. The research problem has revealed that workforce of the aged care industry is not distributed in an even manner. Moreover, a great number of working populations is associated with residential aged care industry as it is vital that residential aged care must have great work force and certain home care is required to be increased for it is extremely less. The current research gathered the relevant outcome that has mainly depicted the relationship between per capita incomes generated by subcontinent countries. Furthermore, the adequate impact of expenses conducted by Australian movement could be identified, which in turn help in improving per capita income of sub centennial countries. The research revealed that the relevant increment in the capita income of Sri lank, Bhutan, Maldive s, and Nepal has drastically improved, while Pakistan, India, and Bangladesh seen slow improvement. This derivation mainly helps in depicting the impact of expenditure conducted by Australian government on aged population. Data analysis revealed maximum number of equipments and workforce in Aged care centers are mainly provided from sub-continental countries, as it helps in reducing costs and improving overall service quality. Furthermore, overall increment in aged population expenses is mainly helpful for some of the sub continent countries as the overall income is mainly generated from expenses conducted by the Australian government. Furthermore, from the correlation calculation Bangladesh, India, Sri Lanka, and Nepal is mainly identified of having the most correlation between expenses and per capita income. Furthermore, the relevancy in expenses could be identified, which might be helpful in generating higher income. Furthermore, high correlation in expenses and per capita income mainly states the positive implications, which is helpful for sub continent countries to generate higher. aihw.gov.au., 2017. [online] Aihw.gov.au. Available at: https://www.aihw.gov.au/national-aged-care-data-clearinghouse/ [Accessed 17 Feb. 2017]. Australia, C., 2015. The economic value of informal care in Australia in 2015. Baldwin, R. and Chenoweth, L., 2015. Residential Aged Care Policy in Australia–Are We Learning from Evidence?.  Australian Journal of Public Administration,  74(2), pp.128-141. Britt, H., Miller, G.C., Henderson, J., Bayram, C., Valenti, L., Harrison, C., Charles, J., Pan, Y., Zhang, C., Pollack, A.J. and O'Halloran, J., 2013.  General Practice Activity in Australia 2012-13: BEACH: Bettering the Evaluation and Care of Health  (No. 33). Sydney University Press. Burkett, E., Martin-Khan, M.G., Scott, J., Samanta, M. and Gray, L.C., 2016. Trends and predicted trends in presentations of older people to Australian emergency departments: effects of demand growth, population aging and climate change.  Australian Health Review. Clark, S.J., Parker, R.M. and Davey, R., 2014. Nurse Practitioners in Aged Care Documentary Analysis of Successful Project Proposals.  Qualitative health research, p.1049732314548691. Cooke, F.L. and Bartram, T., 2015. Guest Editors’ Introduction: Human Resource Management in Health Care and Elderly Care: Current Challenges and Toward a Research Agenda.  Human Resource Management,  54(5), pp.711-735. Davidson, B., 2015. Community aged care providers in a competitive environment: past, present and future. Sydney University Press. Drew, J., Kortt, M.A. and Dollery, B., 2014. Economies of scale and local government expenditure: evidence from Australia.  Administration & Society,  46(6), pp.632-653. Drew, M.E., Walk, A.N. and West, J.M., 2016. Withdrawal capacity in the face of expected and unexpected health and aged-care expenses during retirement.  The Journal of Retirement,  3(3), pp.77-94. Farag, I., Howard, K., O’Rourke, S., Ferreira, M.L., Lord, S.R., Close, J.C.T., Vogler, C., Dean, C.M., Cumming, R.G. and Sherrington, C., 2016. Health and social support services in older adults recently discharged from hospital: service utilisation and costs and exploration of the impact of a home-exercise intervention.  BMC geriatrics,  16(1), p.82. Harvey, R. and De Boer, R., 2015. Growth in expenditure on high cost drugs in Australia.  Research Paper, Parliamentary Library, Canberra. Hughes, M., Bigby, C. and Tilbury, C., 2016. Australian social work research on ageing and aged care: A scoping review.  Journal of Social Work, p.1468017316654346. Hungerford, C., Prosser, B., Davey, R., Clark, S., Davey, C.H.B.P.R. and Clark, S., 2016. The Australian ‘grey nomad’and aged care nurse practitioner models of practice: a case study analysis.  Rural and remote health,  16(2), p.3647. McLachlan, R., 2013. Deep and Persistent Disadvantage in Australia-Productivity Commission Staff Working Paper. Meagher, G., Szebehely, M. and Mears, J., 2016. How institutions matter for job characteristics, quality and experiences: a comparison of home care work for older people in Australia and Sweden.  Work, Employment & Society,  30(5), pp.731-749. Tapper, A. and Phillimore, J., 2014. Trends in Australian government health expenditure by age: a fiscal incidence analysis.  Australian Health Review,  38(5), pp.523-527. tradingeconomics.com., 2017. [online] Tradingeconomics.com. Available at: https://www.tradingeconomics.com/maldives/gdp-per-capita [Accessed 17 Feb. 2017]. Wade, V., Soar, J. and Gray, L., 2014. Uptake of telehealth services funded by Medicare in Australia.  Australian Health Review,  38(5), pp.528-532. Warburton, J. and Mahoney, A.M., 2016. The aged care sector: residential and community care.  Understanding the Australian Health Care System, p.121.

4 questions that need to be answered separately. in one paragraph each Assignment

4 questions that need to be answered separately. in one paragraph each - Assignment Example This argument works through a halo effect, which is a human cognitive bias. Today ad hominem exists as- Abusive, guilt of association, ad feminam, tu quoque and circumstantial just like utilitarianism (Blavatsky 1977 pg.77). One strategy of rebutting evidence is denying the truth in the data. This is the process where testimonies are presented to show or cast doubts in the sufficiency’s of given examples, this makes truth be denied in its own very eyes. Secondly, citing counterexamples and counter testimony also rebuts evidence, here contrary information is provided against the ones already there, and they appear to be true. Thirdly, credibility of authority should be questioned; through the principle of charity, opposing views are summarized to invoke credibility. Lastly, casting doubt on the representativeness and sufficiency of examples; this is applied incase examples are given since they may not be true hence should be interrogated well before accepting them (Blavatsky 1977 pg.197). An example of a categorical evaluation of an argument is A is a good B or A is not a good B. an example of an ethical evaluation of an argument is A is right or A is wrong. These examples explain how judgments will be supported arguments as being bad, good, or important/unimportant (Blavatsky 1977

Motivating Employees Essay Example | Topics and Well Written Essays - 500 words

Motivating Employees - Essay Example Managers must be honest with them so that they will feel motivated (p. 18). There are different ways to motivate employees. According to drive-reduction theory of motivation, humans have bodily needs like need for food and water that create a state of tension which is called a drive. Employers can motivate their employees by reducing their unpleasant feelings (Morris and Maisto, 2005, p. 331). Managers mostly find it effective to succeed in their managing functions by providing basic needs of employees. From various theories of motivations, it can be understood that motivation is like a force that activates behavior towards the goal to be achieved or provides stimuli to perform an action. When employees are motivated, it will create healthy relation between managers and employees that help them make fuller use of resources available in the business activities. Psychologists identified two basic principles of motivations, namely intrinsic and extrinsic motivation. When employees are motivated by an activity it self, it can be said to be intrinsic motivation. Extrinsic motivation derives from the consequences of an action (Morris and Maisto, 2005, p. 332). An employer has many options to motivate his workers like praising them, co-operating with them, asking for their opinions and feedback, providing better facilities, rewarding and promoting them with newer tasks within their workplace. Managers need to be aware that intrinsic motivation helps employees satisfy with workplace environments and same time extrinsic motivation helps employees to find greater values in their actions. The Need Hierarchy theory of Abraham Maslow (1954) is perhaps one of the most well known motivation theories. His theory describes that the effective tool for motivating others is to know what factors motivate them. Abraham Maslow arranged human needs in a hierarchy in which human motives are

The development and future of the Sukuk in Saudi Arabia financial Essay

The development and future of the Sukuk in Saudi Arabia financial services - Essay Example n the global markets This chapter aims to provide a through insight into the research that has been conducted regarding regulation and securitization involving Sukuk. The chapter aims to elaborate the structure of the Sukuk markets and the processes that go into issuing Sukuk and summarize. The global perspective on Sukuk has been thoroughly-researched in the past few years and this has helped us considerably in conducting the present study. Moreover, previous researchers have provided a convergent viewpoint regarding the growth of Sukuk in Muslim as well as non-Muslim countries. A number of definitions of Sukuk have been proposed by researchers and scholars. Sukuk can be regarded as a product of Islamic banking that allows the creation of a system of investment that results in profits for the investor and at the same time aims to comply with the Islamic ban on usury. According to the definition proposed by the Academy of International Modern Studies (2009), Sukuk are referred to as trust certificates or as participation securities1. Sukuk are considered to be ideal tools for the management of liquidity. In general terms, Sukuk could be defined as a structure of Islamic banking that provides assets to the investor with a cash flow2. The word Sukuk is an Arabic word which is a plural of the word sak which refers to any financial certificate. The word Sak is a cognate of the English word Cheque. Sukuk are implemented by following a process of securitization which aims to meet the standards of Islamic financing required by the Shariah and by the national laws of Islamic financing. Another definition that sheds light on the issue of profit and risk taking in the issuing of Sukuk had been proposed by Tan Wan Yean (2009) in his research on Islamic banking quotes the Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI) definition of Sukuk: â€Å"†¦ certificates of equal value representing, after closing subscription, receipt of the value of

Budget Law Assignment Example | Topics and Well Written Essays - 500 words

Budget Law - Assignment Example The purpose of regular appropriations is to provide the funds that are required by governmental organizations that are large and small in size and the amount appropriated is quite specific and for specific purposes. The second major appropriation is supplemental which is there to finance projects that are not completed and require extra financial assistance as the previous appropriations did not satisfy the need of finance for these projects. The third major appropriation is continuing which are used to finance those projects whose funding was not approved by the Congress. The most common constraint includes the time periods for which the appropriated funds are to be used. In most cases the time period within which appropriated funds are to be used is one year. Furthermore, another constraint is the purpose for which the funds were appropriated. This means that the agency can only use the funds to satisfy the purpose that the Congress had agreed upon while appropriating the funds. La stly, the amount is even a major constraint and as per this constraint the agency is not allowed to spend money until the amount has been appropriated to them and they can only spend the amount that have been appropriated to them.The Statute of Fraud is a requirement in contract law and as per this requirement certain forms of contracts are only considered as enforceable in the court of law if the contract is in written or text form rather than oral or verbal form.

BP LAWSUIT Essay Example | Topics and Well Written Essays - 1250 words

BP LAWSUIT - Essay Example The technician reported this as case of child abuse to the police. After this the children’s custody was given to the Arizona Child Protective services for a month, by the government of Arizona. Lisa Demaree got suspended from her job as a school teacher for a year. The Demaree paid the legal fees of $75,000 at the court and proved that they are not guilty. They were cleared from all the charges, but this case made them lost their dignity. Their children’s custody was given back to them on May 21. The Demaree parents claimed that there were only 7 out of 150 pictures which showed little girls with towel around them, exposing some of their nude body parts. The photos showed mild nudity. The Wal-Mart technician misinterpreted, and accused them of child abuse. Richard Treon the lawyer defending the Demaree family said in their support that, there were only seven images subjected to question. These pictures were the one taken in the bathtub and in play time that showed some portion or the outline of genital. (Centor, 2009). Treon made a critical remark on the Child Protective Service saying that it’s the nightmare of every parent that the state has a better idea of parenting their children. He further added that the CPS (Child Protective Service) must find better ways of using their resources. (ross, 2009) As the result of this series of miserable events that caused a great disgrace to the Demaree family, they filed two separate law suits lawsuit. The first one was against the state of Arizona, Peoria and state of attorney general’s office. The Demaree specially accused the assistant attorney general Jennifer hunter, for making libelous comments against the Demarees, at the meeting, where some of their friends and family members came for their support. Lisa Demaree said in an interview to â€Å"Good morning America† that they should have been made aware of the unique policies, if

Hospitality Industry Swott Essay Example | Topics and Well Written Essays - 750 words

Hospitality Industry Swott - Essay Example One of the ways is having a reflection at the SWOT analysis of individual hospitality destinations and basing on the analysis for make informed and forecasting decisions for the future. I. Future As noted in the introduction, the agenda for which a lot of people travelled has now changed (Hotel Managers Group, 2011). Today, people travel for business purposes more than for leisure and holiday. As a way of meeting the future challenge and this new changing trend, hospitality agencies has to open itself up more to target major companies who would need their facility for business meetings. If this should happen, the implication to hospitality agencies for the future is that their traditional role of accommodating visitors overnight would have to change. Though the giving out of conference rooms and other facilities for meetings was originally part of the traditional role of hospitality companies, the latter would now have to take the fore front in commanding income and revenue. In order to utilize this changing trend well, managers are admonished to focus more attention on making their meeting outlets, receptions and services more improved and advanced. Even though people travel less for tourism purposes of late, patronage of leisure activities such as the use of casinos keep rising (McCain, 2008). Because of this, hotel managers are advised to consider as future innovation, the need to incorporate the operation of casinos into their services. This is because once casinos are added there will not be the need to attract only foreign visitors but domestic users as well. It would also make the overall functionality of the hospitality facilities expanded (Knowles, 2009). Knowing what the future would hold for their company if they invested more in casinos, it was reported that â€Å"Asia’s third largest casino company is paying $236 million for the 14 acres of waterfront land surrounding The Miami Herald† (Miami Herald, 2011). Other hospitality companies are admonished to make such moves for the future of their businesses. II. SWOT Strength A major strength for the hospitality industry is that it represents a very large portion of the American labor force. For instance there are figures like 12.7 employed workers in restaurants, 50,000 operating hotels, over 4.6 million hotel rooms and 1.8 millions employees in lodging industry (NDSU Fact sheet index, 2011). The implication of these statistics to insiders of the hospitality industry is that they can always have readily available human resources to take up duties. It is recommended that as rapidly as possible, the human resources be given needed training and upgrading that will make advanced human capital for the merging markets of tomorrow. Weakness Ironically, the weakness of the hospitality industry is directly associated with its strength. Unfortunately, even though the industry employs a lot of human resource, the pay for the industry is relatively low. This situation creates e mployee turnover, which eventually affects the successful management of businesses. There is however a way out to this. It is

Conflict Prevention, Development, And Peace-Building Assignment

Conflict Prevention, Development, And Peace-Building - Assignment Example   In saying this, the author generalized his assertions, insinuating that all Secretary-General’s successes have been predetermined by the performance of their predecessors. Research shows that Secretary Generals, like Boutros Boutros-Ghali and Dag Hammarskjold, introduced new approaches to the UN’s operation and were largely successful in terms of changes made and the resources available to them at the time.   The author provides a comprehensive and critical examination of the issues highlighted at the beginning of the article. Although some of the claims are misplaced, there is no ambiguity in his approach to the discussion.   I have learned that peaceful settlements and conflict resolution are multidimensional concepts that require good interplay between multiple entities.   For example, from a superficial point of view, it often seems like the UN is at fault for most of the conflicts witnessed thus far. However, the author takes time to inform the reader tha t the UN is just a proxy for member states; it does what it is told, not the other way round.   People are often quick to ask, "where is the UN?" and "what is the UN doing?", when in actual sense it is the member countries that determine its course of action.   Countries that sit on the UN Security Council are especially guilty of micromanaging the organization because of their influence.   For example, in the Korean War, the United States was primarily responsible for the UN's decision to enter the conflict.

Application for a Loan Essay Example for Free

Application for a Loan Essay Briar Forest University is the dream project of Mr. Gary Cooper, M. A. PhD, a permanent resident of Briar Forest and a budding educationist who wishes to set up a University at Briar Forest for the following reasons: 1. A full-fledged university is long overdue in Briar Forest; 2. There is a growing global market for a full-fledged university; 3. Mr. Cooper owns a sizable land free from any encumbrances and appropriate in size for a full-fledged university; 4. Mr. Cooper has U. S. $1. 00 million to invest for the project; 5. Mr. Cooper has a dream to set up a university with true global environment, which would produce a new breed of prejudice-free and enlightened individuals, who would reflect a well-comprehended approach and attitude towards life, and thus would lead the society from the front. 6. He has weighed every detail on the prospect of this proposed venture with an appropriate team; 7. He has found his dream aligns with reality. Thus, the salient features of the proposed project have been placed below, before concluding on an approbatory note. Guiding Theme Mr. Cooper, PhD, has already earned a name in the field of Eastern Philosophy. It was in his internship days, he was greatly moved by a particular saying of the great Indian Philosopher, Swami Vivekananda; Education is the manifestation of perfection, which is already in humans. Since then he started dreaming on setting up a university which will cater to the society with a new breed of enlightened individuals who would be free from all prejudices and reflect a well-comprehended approach and attitude towards life. Thus he has chosen the above-mentioned saying of Swami Vivekananda as the guiding theme of the project. USP of the Project: There is no full fledged university in Briar Forest, in spite of being one of the significant hubs of trade and commerce in the area, where a huge population of local youth has to pursue their education outside the area, while the young executives who seek an MBA degree, are found to be avoiding any resident jobs here, due to the absence of a university that offers MBA program. Add to that, the new tax policy of the government has provided a huge scope for the prospective foreign student from all across the globe. Thus, primarily the USP of this project lies in its proposed placement, i. e. , Briar Forest. Proposed Educational Programs The university intends to introduce three major segments, like Undergraduate, Post Graduate and Professional courses, with conventional streams and respective subjects under them, under the provisions of the Education Council. Phases of Expense The one-time expenses involve the construction of the campus with strategically placed buildings and boundary, office equipments, vehicles for conveyance, digital communication and security systems, water and sanitary systems, fire-fighting systems, environment protection systems and beautification of the campus. Out of these, the primary focus has been placed on the construction of the buildings. A basic plan towards that is thus placed below: Types of Buildings: a. Main Buildings: These would house the main academic activity and students accommodation with appropriate space for administrative segments and adequate openings to facilitate the anticipated proceedings. Keeping in tune with the survey on the anticipated number of students, the foundations of these buildings would be empowered with 6-story capacity, where the floor-height according to the norms would be kept around 15 meters. The recommended FAR (Floor Area Ratio) apropos the anticipated proceedings stands as 1:3. The architectural design chosen for the project owes more to the European Renaissance period to create the vintage aura of old academic institutions, b. Annexes Buildings: They would hold purely administrative offices with Senate halls for executive meetings. These buildings would be two storied, though their foundation would have the provision for future extension of two more stories. The recommended FAR here stands at 1:2. Proposed architecture for these buildings contains a mixture of post-modern and present European mould for exteriors and interiors respectively, so that the exteriors wouldnt stand in stark contrast of the main buildings in spite of the absence of the frills, while the interiors would facilitate the modern style of office system. c. Supplementary Buildings: Canteens, Cyber Cafe, Plant and car shades around enclosures, fire-fighting or server stations, staff-quarters, etc. belong to this segment. While the Canteen, staff quarters and cyber cafe would be two storied provisioned with two more stories, the rest would be single storied, all with recommendations of post-modern exterior and modern interior. Placement of Buildings The main buildings would be clustered in the middle with equal division of the annex buildings among them, together facilitating the central quadrangle easily approachable from any side. Phases of Project The proposed project has been divided into two phases: One, the Kick-off phase and two Final phase. The kick-off phase would comprise two main buildings, one for student accommodation and the other for academic activities. Both of them at present would be complete with just two floors. These two buildings would have one annex building at their side, with Canteen or security establishments. Final phase would start right after the commencement of sessions in the Kick-off phase. Estimated Cost The cost of Kick-off phase has been estimated at U. S. $2. 75 million with U. S. $. 75 million as the caution money to meet the exigencies. Recovery of Investment The campaign conduced by the appointed professionals to prepare a list of the prospective investors, had brought in the names of 125 such persons. Out of that, Mr. Cooper has been able to finalize the master list of 85 persons who finally have signed the Memorandum of Understanding (MoU) with Mr. Cooper, wherein they would provide a joint fund of U. S. $12 million, on the inaugural day of the Kick-off phase. This serves as the guarantee for the recovery of the loan from any bank. An independent body of trustees, who would clear the EMIs of the bank through an automated process, would handle the said fund. While it has been decided by the Board of Aids that the loaned amount would be paid through 60 EMIs, the targeted period of the Kick-off phase has been fixed as two years from the date of commencement of the project. This augurs the beginning of the academic sessions right from the third year of the project – which would also add money to the proposed joint funding of the 85 partners of the Final phase. On the other hand, the estimated cost of the Final phase along with a caution money in tune of 10% stands at 8.8 million – a realistic situation which further guarantees the recovery of the bank loan of U. S. $2. 00 million from the remaining U. S. $3. 2 million in the Final Phase fund. Degrees to be Offered As like any contemporary university working with the guidelines of National Education Council, this university would introduce its courses in alignment with that, which would include Arts, Humanities, Social Sciences, Physical Sciences, Technology and Management, along with other regular degrees in Biological, Medical and Veterinary Sciences. To cater the growing demand of MBA course, the university would introduce the same right from its Kick-off phase, which will later be followed by extended courses like Global Summer Schools, Executive Education, or the Entrepreneurship courses, once the other Final Phase is completed. Faculty Selection The board of governors would handpick the professors and other staff through a stringent guideline, aligned with the theme of the proposed university. Induction of the Guiding Theme With a view to create a new breed of enlightened individuals who would be free from all prejudices and reflect a well-comprehended approach and attitude towards life, there would be a parallel indirect education that would be imparted in this proposed university – which would imbibe the universally recognized Values and Ethics in the students and would made them both mentally and physically equipped to lead the world – which is the ultimate dream of Mr. Gary Cooper, the founder and director of this project. CONCLUSION Judging from all angles, the proposed project definitely looks like a risk-free, profiteering venture for all its prospective parties, mostly due to its unique financial planning. Alongside, this project would surely cater the long-standing need of the proposed region, besides the growing overseas demand for higher education. The location of this project surely serves its USP (Unique Selling Proposition), while the guiding theme of it will surely add a useful dimension to the main curricula.

British Arguments During the Revolutionary War Essay Example for Free

British Arguments During the Revolutionary War Essay The colonists are good for one thing: complaining. They cry like babies for what just a few cents on their sugar and stamps, when in reality we were HELPING THEM. We made these taxes to defray for the defense of the colonies and to supply the troops. All they do is whine, whine, whine. They go on all day like fools with that idiot saying†¦ â€Å"No taxation without Representation.† 1764-Sugar Act 1765- Stamp Act Little Brats Somehow these peasants have made us look like the villains in the tragic event they call the â€Å"Boston Massacre. † Hey that is one way to put it, but truly they are the ones to be blamed in this whole bloody mess. The idiots started it by harassing some of our own sovereign soldiers, they even through snowballs at our soldiers. How rude?!? Oh well, they simply don’t have class. Sure, a few of the peasants died but it was simply self-defense. 1770- Boston Massacre Cavemen The Peasants have yet again come up with some crazy antics that even top off their outrageous behavior so far. This time they burned down one of our schooners- The Gaspee to be specific. Yes, that is right they burned down a ship. How grotesque? Idiots! Better yet, cavemen! They have no taste act like villagers. They even accused one of our finest commanders who was the captain of the ship- Lt. William Dudingston of being unjust and corrupt. Lies, lies, lies! 1772- The Burning of The Gaspee A Truly Intolerable Act Wait for this one, it is truly mind-blowing. Believe it or not, the peasants dressed up as Mohawks Indians and dumped 342 chests of tea into the Boston Harbor. This is a new low even for them. They are real idiots, wasting all that tea. How extremely insensitive of them? There are many people in this world that could have made a use of that tea. On the bright side, we punished them thoroughly.

A Mnemonic Device Can Be Used

A Mnemonic Device Can Be Used The beginning development of mnemonic starts with a poet named Simonides of Ceos in fifth century B.C. This mnemonic invented by the Greeks for memory training around 2500 years ago. The Greek lyric poet Simonides, born in 556 B.C., is attributed with inventing mnemonics. His creation have great benefit thought us, many people success is because using this mnemonic method. There do many types of mnemonics device exist and which type works best is limited only by the imagination of each individual learner. Here are the 9 basic types of mnemonics device presented in this paper include Music, Name, Expression/Word, Model, Ode/Rhyme, Note Organization, Image, Connection, and Spelling Mnemonics. Mnemonics are memory devices that help learners remember larger pieces of information, especially in the form of lists like characteristics, steps, stages, parts, phases, etc. Mnemonics device try to transform information into a form that the human brain can remember better than its original form. Although the process of applying this transformation might already aid the transfer of information to long-term memory but this is still benefit to learner. The mnemonic device commonly practice for lists and in auditory  form, such as short poems,  acronyms, or memorable phrases, but mnemonics can also be for other types of information and in visual or kinesthetic forms. This device use is based on the examination that the human brain more easily remembers many form of information. In our daily, we have to remember everything. In school, we have to remember all the knowledge about subject; in workplace, we have to remember all the information about our task, in order to remember this entire thing we have to find out what method can enhance our memory. In my example, I am hardly to spell mnemonic, so I use the concept of mnemonic device and create my word, which is Mnemonic Notes Effective Memorized on New Ideas Creativity. From my creation, I know that every first letter for every word is Mnemonic. Using this method, we not only can spell out those difficult words and also can remember it. Mnemonic device play an important role in our daily life, although it is important, it still has their limitations or advantages and disadvantages. For the advantage of mnemonic devices is it provide a method to help us recall those information which is difficult to remember. Moreover, it involve rearranging or restructuring information that help our personalize information to become a smart learner. Other than that, it also increases our interest to study by creating my way to learn with information. Lastly, mnemonic devices will help us spend less time on retrieving our information in long term memory when we properly use it. Beside advantages, mnemonic devices also have some limitation. If a person uses mnemonics too frequently, he or she will have confusion on their learning process. For example, we use mnemonic to remember difficult word, but he or she who too extensively using mnemonic will use this method on every word no matter the word is difficult or not. This problem will occur on those who too rely on mnemonics. In addition, this mnemonic device need more time to practice, create and learn. If someone still cannot understand the practice, which mean that he or she is just wasting time to practice it. For the 9 basic types of mnemonics, for the first device that I will introduce is the Music Mnemonics. We will remember the song lyric rather than a reading of poem is because of adding music for the word. The same method we remember the lyric, we can use or practice on our academics. Music can help us recall important detail to main idea and leaner made out a song is just for remember a list of items. In business sector, they also use this device to let customer remember their product when purchasing. For example, McDonald fast food is using a short song to stronger their brand on customer mind, which is Ba Ra Ba Ba Ba, Im lovin it. I am sure that when this music occurs, everyone will know is McDonald. Besides that, we had been practice this device since we are children, which the ABC song. We know that let children remember all this alphabets is very difficult them, so teacher will teach the children this ABC song to let them easily remember all this 26 alphabets. So that using this method, we know the children directly learning all 26 alphabets. In addition, not only on alphabetical, other children are using this method to remember the street name. For example, the children of Japan, Kyoto is using this method to remember their street name in Kyoto. The song is Kyo no tori uta, which is The song of streets in Kyoto. This song purposely is to make people easier to memorize the streets in Kyoto. Continuously, the following mnemonic device will be the Name Mnemonic. This method is using every first letter of each word in a list of item transform to a person name. For example, the color of spectrum is quite difficult for we know the arrangement, so using this method we take every first letter of each word which is, Red, Orange, Yellow, Green, Blue, Indigo, Violet, transform to a person name, Roy G. Biv. Third type of mnemonic devices will be the Expression or Word Mnemonic. This device is most popular mnemonic and widely be used. It is taking the first letter of each word in a list is arranged to form a phrase or word. In other word, it is quite similar with Name Mnemonic and the only different will be one is arrange to form people name and other one is arrange to form a word or phrase. For example, in English, the seven coordinating conjunction which are For, And, Nor, But, Or, Yet, So. We take every first letter for each word and become FANBOYS. This is very easy to remember the English coordinating conjunction as FANBOYS rather than remember all the seven word. Moreover, in mathematics, we can remember the metric system prefixes by using this method. The metric system prefixes from largest to smallest will be the Kilo, Hecto, Deka, Base, Deci, Centi, Milli. As we transform to a phrase can be King Henry Died By Drinking Chocolate Milk. Compare to the original, we know that after t ransform, the metric system prefixes is more easily to remember and it is more funny compare to before.

Love and what is needed for it exist as seen in two works Essay

Love and what is needed for it exist as seen in two works Love is a deep emotional feeling toward a person. Love comes in many forms, each being expressed in slightly different ways. There is the mothers love which she has for her child; a love of self, which aids in self preservation and self worth; there is love shared abroad to friends and family members; and love between a couple. Everyday we pass by people expressing affection and love, and partake in loving experiences with the people we encounter as well. People tend to think of love as just words, a term to signify devotion, many times this type of love disappears. The existence of true love stems further than just four letters, and a lack there of can be viewed using two literary pieces. Love in my opinion can be defined as such: love is like a lamp post, it shines in the midst of darkness, it lights your paths, and helps you to find your way every time. Love is kind, a comforter. It is not selfish or self contained, love is not limited, love suffers long and bears all things; love never fails. A true evidence of love is action. Love motivates action; it causes you to be faithful, not loosing heart or changing your love. Love is not envious or resentful, but gentle and not easily provoked to anger. Love will cause you to act patiently. Without love none of those things would exist, life loses all meaning with a lack or loss of love, unfeeling and empty would be the state of each human being if love did not exist. Wendy Wasserstein’s,† The Man in a case†, is a short scene about two engaged people, with strikingly distinct personalities. The setting of this scene is a small garden in the village of Mironiski, during 1898. The characters in this work are Byelinkov and Varinka.   Ã‚  Ã‚  Ã‚  Ã‚  The relationship in which Byelinkov and Varinka share is rather peculiar and their motivations for engagement don’t seem to involve any aspect of love. Varinka is overly enthralled with marrying Byelinkov because she perceives him as a most adored school master; and Byelinkov is concerned with the irony of his infatuation with Varinka. He even says â€Å"†¦their instructor, who teaches them the discipline and contained beauty of the classics, is in love with a sprite† (Wasserstein pg 21). They are content with the nonexistence of love in their relationship, Varinka says â€Å"until I met you I thought I wou... ...as taken care of by him, she longed for a different life, one more firmly rooted in the earth and not of an astronomers wife, whom only hears about the clouds. For true love to exist between people, love needs to become a motivation, which moves you to action each and everyday. Love embodies kindness, selflessness, long suffering, patience, gentleness and faithfulness. If love is absent or not reciprocated between individuals, their connection is diminished and will soon fade. Love is the core of any long lasting relationship. The dependence on love for relationships to thrive, marriage in particular is depicted in the previous works. Works Cited   Ã‚  Ã‚  Ã‚  Ã‚  Boyle, Kay â€Å"Astronomer‘s Wife†. Responding to Literature stories, poems, and essays. Ed. Stanford, A Judith. McGraw Hill: 2003. 619-23   Ã‚  Ã‚  Ã‚  Ã‚  Lewis, C.S. â€Å"We Have No Right to Happiness†. Responding to Literature stories, poems, and essays. Ed. Stanford, A Judith. McGraw Hill: 2003. 724-28   Ã‚  Ã‚  Ã‚  Ã‚  Wasserstein, Wendy. â€Å"The Man in a Case†. Responding to Literature stories, poems, and essays. Ed. Stanford, A Judith. McGraw Hill: 2003. 17-22               

Communist Controversy over Film Salt of the Earth Essay -- Politics Mc

Communist Controversy over Film Salt of the Earth Salt of the Earth was released in 1954, during the anticommunist McCarthy era by a collection of blacklisted individuals, including screenwriter Michael Wilson, producer Paul Jarrico, and Hollywood 10 director Herbert J. Biberman. Salt is based on the Empire Zinc strike of Local 890 in Bayard County, New Mexico that took place from 1950-1952. In many ways, Salt of the Earth resembles the archetypal American dream by presenting the triumph of ordinary, working class Americans over the forces of discrimination, inequality, and injustice. Salt enjoyed widespread acclaim in Europe, and won prestigious awards in Czechoslovakia and France. Yet in the United States, its production encountered violent opposition from agencies such as the Screen Actors Guild, the American Federation of Labor and the Federal Bureau of Investigation. What particular element of Salt made it seem so threatening and subversive? According to film critic Pauline Kael Salt was nothing more than "shrewd propaganda for the urgent business of the USSR." (Kael, 331-332) She unhesitatingly asserts that Salt is "as clear a piece of communist propaganda as we have had in many years" (Kael 331-332). In short, Kael argues that Salt is fundamentally subversive, threatening and un-American. Yet what does it mean to be subversive in the context of the McCarthy era? The Oxford English Dictionary defines the noun subversive as wishing to "overthrow a regime" (OED). Kael’s argument seems to be congruous to this definition. Does Salt of the Earth intend to overthrow the existing political order and replace it with a communist form of government? Several scholars have responded to Kael’s communist reading of Salt. Lorence... ...d English Dictionary. Accessed 2. June.2003 9. Rosseau, Jean-Jacques. The Social Contract. Liberty, Equality, Fraternity: Exploring the French Revolution. Hunt, Lynn & Censer, Jack. University Park, Pennsylvania: The Pennsylvania State University Press (2001) 10. Rosenfelt, Deborah S. Salt of the Earth: commentary by Deborah Silverton Rosenfelt and Screenplay by Michael Wilson New York: The Feminist Press, (1978) 11. Salt of the Earth. Dir. Herbert J. Bibberman. Produced by Paul Jarrico. Screenplay by Michael Wilson. Video recording. Independent Productions Corporation and the International Union of Mine. (1954) 12. Wilson, Michael. Salt of the Earth: commentary by Deborah Silverton Rosenfelt and Screenplay by Michael Wilson. (The Screenplay) New York: The Feminist Press, (1978)

Memo Advising Outline of Marketing Communication Mix :: essays research papers

To: Managing Director of new airline company. From: Marketing Consultant Date: xxxx Subject: Advising on the promotional and advertising campaign outlining the marketing communication mix. People no longer buy shoes to keep their feet warm. They buy shoes because of the way shoes make them feel- masculine, feminine, different, young, and glamorous. Buying shoes has become an emotional experience. Business is now selling excitement rather than shoes. Since the airline company is targeting business persons and others requesting a very personalized treatment it should focus on selling an experience of complete â€Å"V.I.P† treatment in sophistication rather than a simple means of traveling comfortably. The Marketing Communication Mix Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign. The elements of the promotions mix are: 1. Personal selling 2. Sales promotion 3. Public relations 4. Direct marketing 5. Advertising Let us look at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign. 1. Personal Selling Personal Selling is an effective way to manage personal customer relationships. The sales person acts on behalf of the organization. They tend to be well trained in the approaches and techniques of personal selling. However sales people are very expensive and should only be used where there is a genuine return on investment. For example salesmen are often used to sell cars or home improvements where the margin is high. 2. Sales Promotion Sales promotion tends to be thought of as being all promotions apart from advertising, personal selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free accessories (such as free blades with a new razor), introductory offers (such as buy digital TV and get free installation), and so on. Each sales promotion should be carefully costed and compared with the next best alternative. 3. Public Relations (PR) Public Relations is defined as 'the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). It is relatively cheap, but certainly not cheap.

Food and Beverage Management Essay

The food and beverage department plays a pivotal role in a star hotel. Such a hotel can hardly be convinced of without food and beverage section. Star hotels worldwide have costly and gorgeous bars which earns them significant amount of revenue. To extend the beverage provision of the hotel, there should be a strategy to procure and sell quality beverage at competitive price and serve the guests to their satisfaction in an ambient environment. For achieving the goal one should having a fair knowledge of different licensing regulations to achieve a great sale of different kinds of beverages and customer satisfaction. a) â€Å"The licensing framework and its implications on the hotel†. * Local licensing framework: There were various licensing laws in the UK governing sale of liquor in the past. The ‘licensing Act 2003’ came into existence on 10 July, 2003, which â€Å"provides for a unified system of regulation of the activity of sale and supply of alcohols†. * Some aspects of the licensing Act 2003 are explained below: i) Licensable activities and qualifying club activities. a) â€Å"These activities are the sale by retail of alcohol, b) The supply of alcohol by or on behalf of a club to, or to the order of, a member of the club, c) The provision of regulated entertainment, and d) The provision of late night entertainment†. ii) Licensing authorities: The Licensing Act 2003 mentions the bodies which consist of licensing authorities. Each licensing authority, with the exception of those which cover the inner and middle Temples is required to establish a licensing committee of between ten and fifteen members and also describe the objectives which the licensing authorities must promote. These objectives are: * â€Å"Public safety * The prevention of crime and order * The prevention of public nuisance * The protection of children from harm†. iii) Each licensing committee is required to â€Å"determine and a publish a statement of its licensing policy every three years. The licensing authority must consult: * The police, * The local fire authority, * People who represent holders of various categories of licenses, * Representative of local business and residents†. iv) This Act provides for four types of license namely: * Personal license * Club premises certificates * Temporary event notices * Premises license â€Å"A premises license This license authorizes a hotel to carry out licensable activities. It has details of operating conditions which requires the premises to carry out its operation in line with the licensable objectives. It lasts unless it is surrendered or revolved. It may be time if te applicant so requests†. * Some aspects of regulations of premises licenses: An application for a premises license needs to be made in prescribed form: An applicant for a premises license: * Will submit an operating schedule underlining curtain about activities to be carried out in the premises. * If represented against it by the police, the fire authority, the safety agency, or interested parties, the licensing authority will call for a hearing. After considering the hearing, the same authority may reject the application fully or partly or may attach some condition to the license. * Requires an appointment of an ‘authorized person’. * Requires a ‘designated premises supervisor’, a holder of personal license for the place where the premises license operates. * Identifies some categories of person, who, among others , may apply for premises license: * A person who is engaged or proposed to be engaged in a business involved on licensable activities in the premises. * Any individual aged at least 18 wishing to run a business on commercial basis involving the sale or supply of alcohol. * Provide for some mandatory condition which among others are: * Every supply of alcohol must be made by a personal license holder or person by him. * In case a premises license is stolen, lost, damaged or destroyed, the premises license holder may apply for a copy to the license authority. * Unless granted for a limited period on the desire or the applicant, a premises license will last until it is surrendered or revoked. This will lapse if the holder dies, mentally incapable and insolvent, the company is dissolved. A license holder may voluntarily surrender a premises license. * Some other aspects * Unlike the previous regulations, the licensing Act 2003 dose not fix up the days or the opening hours when alcohol may sell by retail for consumption on or off the premises. The licenses themselves decide when to sell and when to close the sale. * Centrally set, fees for license, certificates etc are fixed on the basis of full cost recovery. * The license authorities have the power to suspend or revoke a license. They can also modify operating condition. * The police are empowered to close licensed premises to deal quickly with unruly behavior and excessive noise. * Offences The following activities, among others, constitute offence under the Act. Ignorance of these offences will impede a manager’s function and duties. A few of them are: * Unauthorized licensable activities (section 136). * Exposing alcohol for unauthorized sale (section 137) * Keeping alcohol on premises for unauthorized sale (section 138) * Allowing disorderly conduct on licensed premises etc (section 146) * Sale of alcohol to drunk person . * Obtaining alcohol form a drunk person (142) * To keeping smuggled goods (section 144) * Admitting un accompanied children under 16 to certain premises (section 145) * Selling alcohol by retail on and moving vehicles (section 158) * Furnishing false statement made for the purpose of this Act (section 158) (Part 7 of the licensing Act 2003) * Implication of licensing regulation. In this age of high –tech technology when business operation are conducted within moments though electronic online system, processing of application for a beverage license rather a longer time. Granting such a license by the licensing committee is also equally time consuming. b) â€Å"Developing the drinks and wine list to achieve higher income and customer satisfaction, including non-alcoholic drinks†. * Developing drink Menu /List To extend the beverage provision of the hotel assistant manager has to focus on the sale tools of beverages, a primary requirement contribute to their sale. These tools are: 1. Beverages menus 2. Creating right and cosy ambience and decor in the room 3. Selling of popular and quality drink at competitive price. The common and main tools are the menus, popular and quality beverages themselves. To carry out the program of extending beverages provision the assistant manager must consider the following: * When customer are on the premise at hotel bar or restaurant, they look for: * An attractive and appropriate menu. * Good food and beverages in soothing and ambient environment. * The beverages menus. The beverages menus inform customers what drinks they have available and their cost. By presenting a well planned and nicely prepared menu, an atmosphere is created to target sale of alcohol to the customers and achieve a margin of profit. Therefore, it is very important to plan and present an appropriate menu so as to make the customers touch the menu with a sense of satisfaction that easily leads him to his choice. Using correct language and setting right location of the items in the menu, the management may skillfully entice customers to select their items comfortably. To carry out the strategy there is a need to fix up basic menu criteria that consists of the following factor: * General presentation General presentation of a menu identifies the image of the hotel. The following aspects of a menu are very important which should be: * Attractive * Clean * Easy to read * Complementary * Responsive to current awareness * Well designed * Menu content The content of a menu is very important. The for beverage provision the menu needs to be prepared and presented in the style and with features as discussed below: * Language The language of menu must be I line with the type of operation. If prepared in foreign language, it must be simple and accurate so that customers can easily choose items of their preference. * Accuracy The menu needs conveying the right price of the items and their availability. customers do not like wasting their time. So the menus must be accurate about pricing and availability. * Pricing Attractive and competitive, correct pricing of an item of food or alcohol is key to the extension program. Recasting the present price structure is essential to target sale at comparative price. * Sales mix Sales mix refers to composition of total sales as between main food and beverages. Designing a menu with potential sales mix of items the customers may select is important. If the sales mix is not satisfactory it will be hard to cover the costs of food and which eventually may fail the operation. * Layout of the menu It should neither be too short or too long. The length of the menu should be as such as will adjust itself to the liking and need of the customers, who prefer short and attractive menus. * Types of beverages menus Beverages menus are grouped as * Wine menus * Bar menus * Room service beverage menus * Special promotion beverages menus * Bar menus: These are two types, such as, large display of beverage menu and the small printed menus. The former should be displayed at the back or to the side of the bar while the later be available on the bar or on the table of the bar. * Room service beverage menus Depending on the standard of the hotel and the level of room service offered, these should be quite expensive to entice the customers. * Special promotion beverage menus It is essentially a promotion menu. This relates to advertising sale of a particular beverage either free or at a special price during an event. c) â€Å"The pricing policy for the new drink list†. More presenting attractive and well designed menus may not boost up beverage sale. Significantly important is adapting correct pricing policy. The beverage market is very competitive. Economic recession worldwide has to some extent the situation. The number of pubs has gone down but investment in the development of new premises has increased. Pubs, clubs and bars sector is largest employer in the world. The sector is very competitive. Considering the realities, the assistant manager therefore lays emphasis on the following aspects regarding pricing. * Pricing The price should include the operation cost, setting up cost, the cost of electricity, gas, washing, cleaning, the fixed cost such as staff cost, rates, loan payment, mortgages and VAT. The pricing should be based on the target market of the operation. Pricing also determines the type of clientele the operation has. A premium price demands not only a high quality drink but also high quality service, furnishing, decor, ambience or entertainment. The product and service, as received by the customers, must match the value of the money they spend, regardless of what the price may be. Pricing policy should attract customers even through by lowering profit. Pricing should be targeted to work a promotional tool. Offering special lunch or dinner with alcoholic drinks and offering wine on discounts to target group of users should be made for larger sale. The hotel management should aim at maximizing the number of customers. They should target the customers, they believes, they will have. The physical design of the premises, the human resources, the products themselves and the styles of service should meet the expectation of the customers. To maximize numbers of customers, gaming, betting, casino lotteries should be installed. Incidence of investment necessary in this regard should be included into beverages pricing. Cost of storage and control of beverage should invariable from a part of price. d) â€Å"Purchasing, storage and control of beverage stock†. * Purchase of beverage stock To sell any beverage profitably largely depends how it is procured, stored and preserved from damage, miss use and theft. Therefore the hotel management should adapt the following policy in relation to beverage purchase. * Purchase The hotel tied up with a brewery company like bass, white bread and brains. Beers may be procured from the parent company and other beverages from nominated suppliers. The drinks should be sometimes procured from nominated suppliers in bulk quality as to achieve significant discount. When beverage can be bought from a parent company at lesser price than supplier’s it should be bought from them. The hotel being a part of national chain, the purchase of all business is conducted by the purchasing department which should independently choose any suppliers it likes by negotiating maximum discount * An item wise strategy for purchases of alcohol is as follows. * Breweries Breweries are national, regional or local microbrewery. The hotel, even if tied to any brewery, should retain its option to source its purchase independently. When non-tied they can buy from any source by negotiating discount. * Cash and carry Specialist supermarket, cash and carry sells in bulk. The hotel may use them in emergency following normal practice: * General wholesaler The hotel may purchase alcohols or wines with competitive price from big wholesalers which buy from overseas and keep stock of beverage in their large warehouses. * Wine wholesaler. Like a general wholesaler, a wine wholesaler is specialized in supplying better quality wine. They can also sell premium spirits like Avery’s of Bristol. They may be used to procure wines for customers having higher socio-economic profile and disposable earning. Wines seller like Matthew Clark may be used as a significant source. * Brokers They specialized in sales usually from a specific region. To sell to both small and big operations. Both of them may use the brokers when needed and convenient. Purchasing from brokers through complex with cost factors, should be used during expediency. * Agency distributor As often cheaper and s they also offer after service they should be another source for beverage purchase. They are large wholesalers, often having licenses to manufacture international brands within UK. * Storage and control of beverage Procuring beverage at competitive price with satisfaction discount is an important skill in revenue earning from alcohol sale. Equally important is how the procured beverage are stored, preserved and their movement is controlled. If beverages are not properly stored, they will deteriorate and also may be stolen. This direct affects investment and revenue earning. As consumed by customers by customers food and beverage should be stored, preserved, maintained in a manner that they remain fit for humans consumption. The following factors in storing and controlling the beverage stock should be taken care of in relation to: * Sprits, liquors and some types of wine which have shelf lives. * Application of food safety Acts to control hazardous substances and beverages. * Cleaning of beers pumps and lines area as supplied through them. * The storage area should be clean as dry damp condition can harm label, cartoons etc. * Lightning should be low (40watts maximum). The beer storage should be 13 to 14 degree Celsius while a wine storage should have a temperature of 13 degrees. A significant variation let us say 3 to 4 degrees either way can effect deterioration. * All storage areas of all kinds of beverage should always be kept clean, tidy and be swept and washed. Empty containers must not be kept in the same place with the new stock as they are likely to accumulated bacteria from open containers. * A financial involvement in the wet stock being big, security aspect of stock should be taken care of. Access to storage record and movement of stock both internally and externally should be controlled, specific and designated. * Beverage beyond expiry dates cannot be sold. So it should be a regular practice to examine † the best before system on line information on stock control, electronic bar management, rapid order system point of sale , application of appropriate technology for control of beverage stores all these are effective control method of beverage stock .

Education Has the Power Essay

A great scholar named Bacon once said â€Å"Knowledge is power.† How do we obtain knowledge? How do we effectively use it? The answer lies in education. The development and maintenance of a country is in the hands of its people. The people need to be educated to make beneficial decisions that would promote economical prosperity for their country. This essay will discuss why education is the single most important factor in the development of a country. First and foremost, a country strives to develop economically and sustainably. There is increasing demands for talented individuals to advance in every field to meet this development objective. These individuals need cultivation to find and develop their talents. Through education, individuals are provided with sufficient information and resources for advancements in their fields; making significant contributions to the economy of the country. Education has a tremendous influence on the civilization of a country. Education provides individuals with knowledge to question conscience, identify the good and the bad, analyze the mistakes of history, and make beneficial decisions. Thus, developing positive character attributes, decreasing the negative road blocks of a country’s development (e.g. crime), and preventing citizens from becoming criminals. As well-educated parents pass on their dignity to future generations, education sustains a system of significant contributions to a country’s society. On the other hand, education could serve as a source of economical growth for a country. Well established educational facilities attract students from all over the world to study in them. These students contribute to local markets by consumerism and by paying tuition. After graduating, many students may choose to stay and contribute to the country because they have settled. By investing in educational facilities, the country is able to profit from young intellectuals who would contribute to the country’s development. Education is the most fundamental factor in the development of a country. When people talk about a country’s development, they often refer to the country’s economical growth, induced by the structures of political, technological, and foreign affair systems. Education inspires intellectuals and innovation that will sustain and advance the country’s economy. There’s a famous proverb stating â€Å"If you give a man a fish you feed him for a day, if you teach the man to fish you feed him for a lifetime†. This proverb supports the fact that knowledge leads to sustainable development. Education is a worthwhile investment in human capitals that consequents to significant contributions for the sustainability and advancements in a country’s technology, health, economics, politics, and culture. In conclusion, education is not only the single most important factor in the development of a country, but it is also the most fundamental factor. After all, you wouldn’t see progress or profit from uncultivated workforces, would you?

Case Study on RELE-Rouen: Language Immersion in Normandy Essay

Executive Summary Maxime is the co-founder of RELE-Rouen, a franchise language school under RELE at Rouen, France. The business took a downturn during the economic crisis from 2009 to 2011 and it has been losing money for three consecutive years. The franchise contract with RELE is due for renewal in two month. At this time, Maxime is presented with three options: 1. Renew franchise contract with RELE 2. Switch to OILT programs 3. Sell the building to EFEL This report first explored the constrains that Maxime faces in this decision making process. And then the three options are analyzed and compared in details by using a set of criteria, including financial return, franchise models comparison, and other business strategy related considerations, i.e. customers, company, distribution channels and market outlook. The people perspective in this decision making process is also being examined. Based on the findings, RELE-Roune will face another year of loss if RELE does not allow Maxime and Beatrice to run their weekend programs anymore in 2012. OILT is only more profitable if they can sell at a much higher quantity than they do now. And the 1.5m offer from EFEL is much below the valuation of the building and their business. Therefore, it is vitally important that Maxime first determine RELE’s willingness to grant Roune more freedom in program offering in the future. If RELE refuses to, Maxime and Beatrice has to choose between OILT and selling at a loss to EFEL. Maxime and Beatrice should also look for an OILT franchisee that is in a similar geographical location, i.e. a rural area in close proximity to a metropolitan city, to understand their marketing strategy and the new company identity in order to estimate their required initial investment and future business potential if they are to switch to  OILT. Constraint RELE’s centrally controlled sales activities and program offerings are largely the reason why Maxime and Beatrice can do very little to revive their business in times of crisis. It will continue to be a constrain in their future with RELE. Maxime and Beatrice’s financial situation can also restrict their decision-making. The current asset RELE-Rouen held as of 31 December 2011 is just enough to cover its current liability. Any new investment can create a considerably cash flow problem for the company. Maxime has already guaranteed a loan of â‚ ¬800,000 personally. It can be difficult for them to source for new loan or cash investment given the uncertainty of their business future. The building, which Maxime and Beatrice used to run RELE-Rouen, is jointly owned by the five siblings. It is a family heritage. Any decision made related to the use of this building will have to be in all siblings’ best interest. Criteria The three options are being evaluated based on the following criteria: Economics, Business Strategy and People. Economics This section details the financial analysis of the three options1. For RELE, three business scenarios are constructed and evaluated. An estimate of financial returns from OILT, assuming the same level of sales, is also calculated and compared with RELE’s. Lastly, an estimate for the valuation of the building and business provides an insight to EFEL’s offer. Option 1 – Renew franchise contract with RELE Scenario 1: RELE-Rouen offers only weekday programs. It is deduced from the case that Fabienne, the CEO, chose not to object to RELE-Rouen’s new weekend program because of the understanding that time was difficult. When the economy starts to recover, Fabienne may not allow this program to be offered anymore. It is estimated that RELE-Rouen will face a loss of close to â‚ ¬82,000. Scenario 2: RELE-Rouen continues its current offerings. Based on their own estimation, RELE-Rouen will have a profit of close to â‚ ¬30,000. Scenario 3: RELE-Rouen is allowed to offer both four-weekend and English program. This is the best-case scenario for RELE-Rouen. It is not clear why  RELE rejected Maxime and Beatrice’s proposal to offer English program in 2011. One of the possible reasons can be that RELE wanted to avoid new investment in selling to a new segment during crisis while their main focus was to maintain profitability of their own center. It is reasonable to assume that Maxime and Beatrice have a stronger bargaining power now given the fact that they have been approached by OILT and the economy will recover more in 2012. It is estimated that RELE-Rouen will take a profit of close to â‚ ¬91,000. From the calculation, it is clear to see that the profitability of RELE-Rouen is directly affected by the types of programs they can offer. If RELE put a stop to their weekend program, they will have another year of loss. Option 2 – Switch to OILT programs It is assumed that they will be offering both French and English classes during weekday and weekend with OILT. But without a clear understanding of the new targeted market, it is difficult to estimate a sales number. In this calculation, instead of looking at the profit based on an assumed number of sales, the profitability of the OILT programs is evaluated using the same level of sales as proposed in Scenario 3 with RELE. The comparison of the profitability can reveal the different franchise fee structure and its impact on profitability. It is also expected that certain amount of initial investments is required when switching to OILT. But at this stage, there is not sufficient information yet. The calculation simply assumed a similar cost structure as RELE, and did not include any additional investment. Based on the calculation, they will face a loss of close to â‚ ¬36,000. Compare this calculation with Scenario 3 at RELE, it can be concluded that by selling the same amount of classes, the RELE model is more profitable. Another calculation is done to prove the hypotheses that the OILT model is more profitable selling by quantity. By increasing the number of classes sold by 10% (which is still within their current capacity, therefore the same fixed cost applied), the profit almost doubled. Option 3 – Sell the building to EFEL The valuation of the building and the valuation of the business is, in total, around â‚ ¬2.6m. Details of the calculation can be found in Exhibit 3. Based on the calculation for the three options, it can be concluded that the â‚ ¬1.5m offered by EFEL is definitely not an attractive offer. Even if Maxime and Beatrice do not want to continue with their business, they should negotiate another deal with EFEL. Business Strategy Franchise model Since RELE’s only customer base is executive and it is assumed that the weekday programs are mainly sponsored by corporate, maintaining long-term corporate relationships would be RELE’s primary marketing focus. It also gives RELE reasons to centrally control their marketing effort because it is costly both in terms of time and money to build and maintain relationships with corporations and any mishandling of this relationship can adversely affect RELE’s image. The advantage of a centrally controlled sales operation reduces the franchisee’s cost in business development. The disadvantage is, RELE may not have the local knowledge to develop marketing strategy specific to the franchisees’ region and during economy downturn, franchisees have little to no freedom to recoup demand on their own. OILT on the other hand, is targeting at the mass individual consumers. It hardly controls any aspects of its franchisees’ operations. It also means that franchisees will have to decide every aspect of their growth strategy themselves. Customer As discussed earlier, RELE program is for executives while OILT program is for all adults, especially international tourists. A company’s customer base determines the identify of a company. If Maxime and Beatrice want to take up the OILT program, they may have to offer different type of food, different methods of teaching, different ways to promote their programs, different incentives to attract repeat customers and may be even different styles of decorations in the building. Company Maxime is a CEO of their family business apart from running RELE-Rouen with Beatrice. Even though they have been offering the RELE programs for 9 years now but because of the franchise policy, they have only been engaged in academic, administrative and hospitality related operations. Also due to the single type of customers, i.e. executives, they may not have the knowledge and skills in managing mass market. The professors working at RELE-Rouen  have an average age of 52. They may not adapt to new teaching methods of using multimedia very quickly. Competition Currently RELE-Rouen is enjoying a relatively low competition in the region. But OILT and EFEL are targeting at the same type of customers and both of them are interested in entering the region. If Maxime and Beatrice are to take up franchisee from OILT, EFEL is a competitor. Channels According to the financial estimate for the OILT model, it was concluded that in order to make a better profit, they have to sell a better quantity than they have now. Beatrice has little experience in sales and OILT franchise model requires an international sales coverage. OILT offers 10,000 international agents. Choosing the right agents and exploring alternative sales channel would directly determine the success of their business with OILT. Paco Valls, the OILT franchisee in Barcelona may not be a good reference to forecast Rouen’s business potential because of their different geographical location. In Barcelona, Paco Valls has direct access to both a large pool of tourists and the local residents, which Rouen does not provide. Market outlook As the economy starts to recover, Maxime and Beatrice should start to see a pick up in demand both in corporate spending and tourism. The potential of growth of the market also makes EFEL’s 1.5mn look less attractive. If Maxime and Beatrice is to switch to OILT, it is a good time to make the investment as well so that their new business will be up and running when the demand is back in full swing. People Maxime is 62 years old and will retire in 3 years. He may not want to engage in a new adventure and would prefer a stable income from a stable business. Beatrice’s only source of income is from their language school. And further losses can adversely affect her financial security. Their other siblings and the three teachers who have been working with them for close to a decade will also be affected if they decided to sell the school and the building. Synthesis After examining the three options Maxime has, it can be concluded that they will face another year of loss if RELE does not allow them to run their weekend program anymore. OILT is only more profitable if they can sell at a much higher quantity than they have now. And the 1.5m offer from EFEL is much below the valuation of the building and their business. Action Plan In view of the various potential and risks in their current business and their future alternatives, Maxime have to get an understanding with RELE if they can continue with their weekend programs in 2012 as soon as he can and if possible, he should make sure the contract reflects this provision. Maxime should also start negotiating with RELE on allowing them to offer English courses. At the same time, Maxime and Beatrice should also start doing market research in order to better understand the potential demand for OILT model in Rouen, such as the amount of tourists in the region, they can also look for OILT franchisees that are in similar geographical locations and learn from their experience and also help them estimate their financial future with OILT.

Employment and Natalie Essay

Natalie Attired worked at Biddy’s for one year when she was fired for getting a sleeve tattoo on her upper right arm. Natalie was fired because Ms. Biddy claimed that she her appearance was disturbing the clients while they were trying to eat. There is no employee manual or written policy about employee conduct. Natalie while for unemployment in July 2010 but was denied because she was terminated for â€Å"misconduct.† Biddy’s has been in for over 20 years and is run by Biddy Baker, age 60. Biddy evaluates her waitress’ performance every three months. Questions Presented: Was Natalie’s tattoo in fact a distraction to the customers in the restaurant? Were there any guidelines in place that would in fact tell Natalie that she was in violation of the dress code? Did Ms. Biddy talk to her employee about how she wants there to present themselves while at work? Brief Answers: Two customers complained that Natalie’s tattoo was distracting. There were not any guidelines or employee handbook that stated was acceptable or not acceptable. Ms. Biddy did evaluate her employees every 3 months but in the evaluations she did not state how she wanted her employees to present themselves. Rules that Apply: According to the New Mexico Statutes Annotated,  § 51-1-7  § 51-1-7. Disqualification for benefits A. An individual shall be disqualified for and shall not be eligible to receive benefits: (1) if it is determined by the division that the individual left employment voluntarily without good cause in connection with the employment. However, a person shall not be denied benefits under this paragraph: (2) if it is determined by the division that the individual has been discharged for misconduct connected with the individual’s employment. Also in 555 P.2d 696 Supreme Court of New Mexico. Zelma M. MITCHELL, Plaintiff-Appellee, v. LOVINGTON GOOD SAMARITAN CENTER, INC., Defendant-Appellant. No. 10847.Oct. 27, 1976. ‘misconduct’ . . . is limited to conduct evincing such willful or wanton disregard of an employer’s interests as is found in deliberate violations or disregard of standards of behavior which the employer has the right to expect of his employee, or in carelessness or negligence of such degree or recurrence as to manifest equal culpability, wrongful intent or evil design or to show an intentional and substantial disregard of the employer’s interests or of the employee’s duties and obligations to his employer. On the other hand mere inefficiency, unsatisfactory conduct, failure in good performance as the result of inability or incapacit y, inadvertencies or ordinary negligence in isolated instances, or good faith errors in judgment or discretion are not to be deemed ‘misconduct’ within the meaning of the statute. Analysis: According to the definition of misconduct as stated above Ms. Attried did not in fact get fired for misconduct she did in fact get fired because Ms. Biddy felt her tattoo was a hinder to her business. In Natalie’s evaluations she was evaluated as a good employee who just needed to learn a few things to get her job skills up to par. Nowhere is it stated that she did anything to make her employer have to take negative action against her. She was always on time for work, she was pleasant with the customers, and she usually gets all the orders. Conclusion: Natalie was wrongly denied her unemployment benefits because she does not fit the criteria to be denied because of misconduct. She did perform her job to the best or her knowledge and there was no handbook to ensure that she was wrong about getting the tattoo. If Ms. Biddy wants her employees to conduct themselves a certain way she should provide guideline to ensure that they in fact know what is expected of them. Natalie should be able to receive her benefits and should have them backtracked to her original file date of unemployment.